Have you looked through it?
Did you notice the changes that were made to the design of the catalogue?
Do you feel the "lack of warmth" in the new typeface?
Well, it seems many people have noticed and have gotten their knickers in quite a twist over it. There is even a petition going to have the font changed back from the 'new' Verdana to the 'old' Futura. Actually, it was IKEA's customized version of Futura, which they have used for almost 50 years and has been an "integral part of their branding".
So much outrage over a font. Though, mostly, it is from people who are really, really into fonts and typefaces and graphic design who feel it is "a sad day" and are "horrified" by this shift. You can read all about their anger and angst here. But be warned, there will be more details about the significance and intricacies of various fonts than most of you (I'm guessing, though I may be wrong) will ever care about. I actually found it interesting, even though I didn't understand a lot of the details. IKEA says they changed it to blend with the web so that their online catalogue will match their printed catalogue. They also say that most people won't even notice the change and are surprised at the backlash.
Which makes it seem like they are saying it isn't important. Design isn't important? For a company that prides itself on innovative design? That is now using what some consider the most basic (and inelegant, when writ large) font available. Ah, but it is a free font, provided by Microsoft. Except all signs must now be changed... so, the cheap change does not come so cheap.
On Aug. 26, a Romanian design consultant started an online petition to get Ikea to change its mind. There are already almost 4,000 signatures! To add yours go here.
Wikipedia even has a page (that may be deleted soon) about this called Verdanagate, as well as a page on the catalogue.
Now the real issue for the rest of us may be that they are possibly gearing up for an end to their printed catalogue, which would be a shame. It is the most printed publication, surpassing the Bible and Harry Potter. There was a time when I had saved every one for over 10 years. I think I got tired of packing them up every time I moved and eventually got rid of them. On a rainy Saturday afternoon with nothing better to do though, I did like to thumb through the old ones and reminisce...
see here for a museum collection IKEA catalogues.
The most interesting part of this story is that IKEA has been around for 58 years! FUTURA VERDANA COMIC SANS
Though this wit thinks it will not last much longer!
And on this site you can find a 1965 version of the catalogue.
Now, I think I'll head out for some strong Swedish coffee and a look at some Sultans, Leksviks, Erdslevs, and maybe some Färgkrik.
(P.S. this font is Trebuchet)